The concept of individualism has been discussed, written upon, debated and debated again.
A Quick look at Wiki states
Individualists promote the exercise of one's goals and desires and so value independence and self-reliance and advocate that interests of the individual should achieve precedence over the state or a social group,while opposing external interference upon one's own interests by society or institutions such as the government.Individualism is often defined in contrast to totalitarianism, collectivism, and more corporate social forms.
The individual is a important singular unit. A strong individual has the capacity to transform the state or a country provided enough of their work is able to reach a mass audience.
A individual who is able to take care of themselves, is willing to help others will eventually replicate some of their success traits in others.
When enough number of people are within their sphere of influence, the collective growth of a commune happens, which in turn results in a larger movement.
Take for instance the likes of Zig Ziglar, Tony Robbins or similar and many other influential personalities out there.
They have influenced countless "individuals" during the course of their "promoted" events and they are sought after for their views, opinions, teachings, methods and recipes of success.
We believe that without a strong personal branding and promotion service to make them heard, that kind of service value delivery would not have happened at all.
We have come across several high quality individuals from various backgrounds.
People who are the very best at what they do and yet live a life of anonymity and their knowledge and wisdom might just disappear with them.
These are doctors, industrialists, innovators, analysts, programmers, social service workers, volunteers.
They have tremendous value.
We have the program that works towards highlighting the individuals value to rest of the world.