Service:

Strategic Marketing, Blue Ocean Strategy

Industry

Integrated Marketing, how it works?

GOGLOBAL101 helps rollout a complete and comprehensive marketing program for SMB's with focus on capability increase, without need for extreme increase in expenditure and resource build up.

Background

Small to Medium size organizations face this consistent challenge of resources i.e. from capacity, capability and financial perspective.

Vertical domain understanding of how to conduct marketing, along with the right kind of tools is a demanding task on to its own.

PROBLEM / OPPORTUNITY STATEMENT

CRITICAL CONSTRAINTS

KEY OBSERVATIONS

SOLUTION

APPROACH TO SOLUTION

KEY SOLUTION METRICS

<p class="font_8">Habbit of thinking simple is not a new approach or suggestion, again as the statement goes "Keep it Simple, Stupid"; we have come across several experienced &amp; successful, smart business leaders define an idea with animated excitement and grand acceptance within their team and them asking for assistance in selling the idea to the market.</p>
<p class="font_8"><br></p>
<p class="font_8">Whenever this happens, we first and foremost avoid the "excitement trap".</p>
<p class="font_8"><br></p>
<p class="font_8">Once we had the previledge of witnessing a Strategy Director of an 600+ organization describe the logic behind the new vertical he was proposing.&nbsp;</p>
<p class="font_8"><br></p>
<p class="font_8">The team was super excited, they even clapped at the end of the proposal and the same team went on to work with the idea for six month with no real sale happening.</p>
<p class="font_8"><br></p>
<p class="font_8">With us getting involved, the first thing we did was to ask each member of the team to define the idea in their own terms and we have six different service interpretation coming back from them.</p>
<p class="font_8"><br></p>
<p class="font_8">It is not that they understood it wrong, NO, it was not that the idea was complicated; it just was that it too generic and had vast interpretation ground.</p>
<p class="font_8"><br></p>
<p class="font_8">So what did we do with it?</p>
<p class="font_8"><br></p>
<p class="font_8">We took each of the six interpretations and ran campaigns with each one of them.</p>
<p class="font_8"><br></p>
<p class="font_8">Six weeks down the line, a winner emerged, it was for finding buyers for stressed assets.</p>
<p class="font_8"><br></p>
<p class="font_8">A few weeks down the line, the Ministry of Finance, under the Government of India issued a circular for banks to use this company's services for disposal of stressed assets and before the competitors could react, the company took the market leadership.</p>
<p class="font_8"><br></p>
<p class="font_8">They went on to become the larget stressed asset autioneers in the market and the team grew from six people to nearly hundred within a year.</p>
<p class="font_8"><br></p>
<p class="font_8">Revenue growth from the vertical, needless to say was "fantastic".</p>
<p class="font_8"><br></p>
<p class="font_8">All of this happened with one simple initiative to try and break up the idea into simple statement(s) and going to market with it.</p>
<p class="font_8"><br></p>
<p class="font_8">Of course, there were much larger and experienced people from the company that played a significant role in getting the business to where it eventually reached; GOGLOBAL101 played the part of keeping things simple and we continue to do so, whenever the need arises with many other clients.</p>

SOLUTION LIMITATIONS

PROCESS APPLIED

REVENUE IMPACT

AD-HOC CONTRIBUTORS

KEY BENEFITS OF SOLUTION