Product Engineering, Service Design, Business Development, Go-to-Market
Manufacturing, IT Services
Blockchain Platform Analysis for use in Absolute Authentication of Product
Or, how to make sure that the customer is 100% assured that they have bought the right product from the actual company.
How do you ensure that your distribution and retail is selling your product and not your duplicates?
PROBLEM / OPPORTUNITY STATEMENT
Counterfeiting has been and remains one of the biggest manufacturer and consumer impacted areas, driving losses in the billions and having no end to the problem.
Key goal was in identifying areas of seepage within the dealer, distribution and retail network for a brand manufacturer and limiting the seepage as & when it happens using data driven indicators.
Key resistance to introduction of such solutions comes from within the manufacturer ecosystem as its seen as a disruption on the existing distribution process and relationship with the market. The counterfeiting is tolerated.
We proposed use of encrypted unique hash codes for each item that is registered at retail and is blockchain based. So every time a sale happens, the customer registering with correct code gets the product authentication done instantly.
APPROACH TO SOLUTION
Codification of products being released at batch level ensured full traceability of the product at unit level and through integration of the codification into the manufacturer ERP to retail, the solution works to ensure that the product retailed is the one from the manufacturer and the customer is not sold a duplicate.
KEY SOLUTION METRICS
The most tangible metrics comes from its ability track and trace product duplication within the distribution chain.
Requires complete integration between the ERP's and CRM's, needs customers to download apps to do purchase authentication.
Introduction of technology as a service, through browser and mobile apps, built on a dedicated blockchain platform.
The solutions helps limit seepages by a factor 3-12% within the distribution networks and helps ensure absolute trust in the network.
Helps recognize sales patterns and generate various predictive analysis on sales and distribution, including market trend mapping with business performance.
KEY BENEFITS OF SOLUTION
Totally fixes the problem with internal distribution networks and provides the last mile visibility for manufacturers to be able to directly connect with their consumers.