One cannot just spend a message to someone or anyone for prospecting under any pretext. That's crude assessment of the doing marketing in EU markets, the problem run much deeper. From needing multiple language capabilities to being ready for comparatively slower pace of sales gestation, unless you're culturally prepared for EU markets, you're in for a culture shock.
PROBLEM / OPPORTUNITY STATEMENT
EU has been pioneering the standards for technology, data privacy among many other segments of products and services rollout to its members. This has caused a global standard index to exist that makes EU the gold standard to do business with. That is to say, if you have business happening in EU, you must have everything compliant within your organization.
Rules around marketing makes it one of the costliest and compliance driven markets to penetrate into.
Owing to the overwhelming social security of EU citizens, the pressure to do business is very different in EU markets. People can really afford to not email back for days on end and go on long vacations, unlike US markets.
By focusing on compliance, open opportunities, it is feasible to penetrate into EU markets with limited investments.
APPROACH TO SOLUTION
Every government or government linked opportunities is complied and listed with a single window system known as TED Europa. Knowing how to work the CPV - Common Procurement Vocabulary is key starting point.
KEY SOLUTION METRICS
Extremely low cost of marketing, assured access to Budget, Decision, Timeline qualified leads are fairly easy to source from EU markets.
Is suited for businesses with process specific solutions with some degree of established client base in global markets.
Starts in qualifying and registering a business with local decision making organization and tapping, regularly and cultivating on ground partnership with high profit oriented propositions.
High value projects with top of the line customers makes it possible for outside EU business to target revenues in millions and achieve them.
Very resilient and compliance oriented market, ensure business safety for conducting your business automatically.
KEY BENEFITS OF SOLUTION
Slow, methodical and steady revenue can be achieved in EU markets.