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Service:

Strategic Management, Strategic Marketing, Go-to-Market

Industry

IT Services

How to build a partnership, especially an international one?

An Inorganic growth method

Background

Small organizations often face challenges in expanding their market coverage, particularly in the global market. The process of building international partnerships can help small organizations increase their market reach and provide new opportunities for growth.

PROBLEM / OPPORTUNITY STATEMENT

Small organizations are limited by their resources and lack of exposure in the global market. Building international partnerships can help small organizations overcome these limitations and increase their market coverage, leading to growth and success.

CRITICAL CONSTRAINTS

Building international partnerships can be challenging due to cultural differences, legal restrictions, and language barriers. Small organizations must be prepared to navigate these challenges and find creative solutions to overcome them.

KEY OBSERVATIONS

Building international partnerships can be a complex and challenging process, but it can also provide significant benefits for small organizations looking to expand their market coverage. To achieve success, small organizations must find the right partner, develop a clear partnership proposal, and be prepared to manage the challenges and unexpected impacts of the partnership.

SOLUTION

International partnerships are a potential solution to increase market coverage for small organizations. These partnerships allow small organizations to leverage the resources, networks, and expertise of larger organizations to enter new markets and grow their customer base.

APPROACH TO SOLUTION

The process of building international partnerships involves several steps, including identifying potential partners, developing a partnership proposal, and negotiating the terms of the partnership. The key to a successful partnership is to find a partner that shares similar values, goals, and objectives.

KEY SOLUTION METRICS

The success of international partnerships can be measured by several metrics, including increased market share, increased revenue, and increased customer satisfaction. These metrics can help small organizations evaluate the effectiveness of their partnerships and make adjustments as needed.

SOLUTION LIMITATIONS

International partnerships may also have limitations such as lack of control over operations, lack of control over intellectual property, and the potential for conflicts with the partner. Small organizations must carefully evaluate the risks and benefits of any international partnership before entering into it.

PROCESS APPLIED

Building international partnerships for small organizations involves several key steps, including identifying potential partners, developing a partnership proposal, negotiating the terms of the partnership, and measuring the success of the partnership. The process requires careful planning and execution, as well as the ability to navigate challenges and unexpected impacts.

REVENUE IMPACT

The cost of building international partnerships can vary depending on the type and scope of the partnership, as well as the size and resources of the small organization. Small organizations must carefully evaluate the costs and benefits of any international partnership and make sure that the partnership aligns with their overall business strategy and goals.

AD-HOC CONTRIBUTORS

International partnerships can also have unexpected impacts such as changes in the competitive landscape, changes in market conditions, and shifts in the balance of power within the partnership. Small organizations must be prepared to adapt to these changes and find ways to manage them effectively.

KEY BENEFITS OF SOLUTION

International partnerships can provide several benefits to small organizations, including increased market coverage, access to new resources, increased visibility, and improved competitiveness. By leveraging the strengths and resources of their partner, small organizations can achieve greater success in the global market.

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