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IT, Startups

How we used networking to qualify investors!

Challenges associated with sourcing, qualifying and pitching to investors


Qualifying an investor involves evaluating the investor's financial capability, investment history, and credibility. A common method of qualification is to obtain references from other individuals in the investment community and to perform background checks to verify the investor's identity and track record.


Identifying an investor can be challenging due to several issues including:

Lack of transparency: Many investors may not disclose their complete information, making it difficult to perform a thorough background check.

False information: Some investors may provide false information, making it difficult to verify their credibility.

Global reach: Investors may be based in different countries, making it challenging to access their background information or conduct a reference check.

Evolving technology: The rise of digital investment platforms can make it easier for fraudsters to hide their true identity and deceive investors.

Misrepresentation: Investors may misrepresent their investment history, making it difficult to assess their track record and credibility.


Critical constraints in locating investors include lack of access to a broad network, limited knowledge of the investment landscape, difficulties in accessing information about potential investors, and the potential for fraud or misrepresentation. It can also be challenging to match investment criteria with the needs and goals of the entrepreneur, and to establish trust and credibility with potential investors.


Common observations while sourcing investors include a focus on investment opportunities that align with their investment criteria, a preference for established companies with a proven track record, and a desire for transparency and regular communication. Investors may also prioritize business opportunities that offer a high potential for growth and profitability, and a competitive return on investment. It is important to understand the motivations and priorities of potential investors to increase the chances of a successful outcome.


Networking is a crucial aspect of sourcing investors as it allows entrepreneurs to connect with potential investors and build relationships. Some effective networking methods to source investors include:

Attend Networking Events: Attending industry conferences, trade shows, and networking events can help entrepreneurs connect with potential investors.

Leverage Professional Connections: Utilizing professional networks and reaching out to personal contacts can be a great way to find potential investors.

Utilize Social Media: Utilizing social media platforms such as LinkedIn, Twitter, and Facebook can help entrepreneurs connect with potential investors and promote their business.

Join Online Communities: Joining online communities, such as investor forums and discussion groups, can help entrepreneurs connect with potential investors and learn more about the investment process.

Participate in Pitch Competitions: Participating in pitch competitions and incubator programs can provide entrepreneurs with the opportunity to pitch their business to a large group of potential investors.

Reach Out to Incubators and Accelerators: Incubators and accelerators can provide entrepreneurs with mentorship, resources, and access to a network of investors.

It's important to have a clear and concise pitch and to build relationships with potential investors through follow-up and continued communication. Networking is a long-term process and requires persistence, patience, and a genuine interest in building relationships.


Background verification methods for identifying good investors include:

Credit Check: This involves reviewing the investor's credit report to assess their financial stability and creditworthiness.

Reference Checks: Speaking with individuals who have previously worked with or invested with the investor can provide insight into their investment style and track record.

Background Check: This includes a review of the investor's criminal record and professional licenses to ensure they have a clean history and are qualified to invest.

Regulatory Filings: Reviewing the investor's past regulatory filings, such as SEC filings, can provide insight into their investment history and help to identify any red flags.

Online Presence: Checking the investor's online presence can provide information on their professional and personal reputation.


It's important to use multiple verification methods to get a comprehensive understanding of the investor's background and credibility. It's also recommended to seek the help of a professional to ensure a thorough and unbiased evaluation of the investor's qualifications.


To mitigate these problems, it's important to use multiple verification methods, seek the help of a professional, and stay vigilant when evaluating an investor.


The process of sourcing and verifying investors involves building relationships, networking, and conducting due diligence. It includes creating a list of potential investors, reaching out to them through various methods, presenting a clear and compelling pitch, and conducting background checks to ensure they are reputable and credible. Due diligence is an important step to ensure that the investment aligns with the goals and risk tolerance of both the entrepreneur and the investor.


The cost of networking with investors can vary depending on the methods you choose. Here are a few examples of the costs associated with different networking methods:

Attending Networking Events: The cost of attending industry conferences, trade shows, and networking events can vary widely, but can range from a few hundred dollars to several thousand dollars.

Utilizing Professional Connections: Reaching out to personal contacts and utilizing professional networks is usually free, although you may need to cover your own expenses to meet with potential investors.

Utilizing Social Media: Utilizing social media platforms is usually free, but you may choose to invest in paid advertising to reach a larger audience.

Joining Online Communities: Joining online communities and investor forums is usually free, but some may require a membership fee.

Participating in Pitch Competitions: Participating in pitch competitions and incubator programs can involve a cost, either in the form of a participation fee or a percentage of your company's equity.

Reaching Out to Incubators and Accelerators: Incubators and accelerators may require a fee for their services, but they may also offer funding in exchange for a percentage of your company's equity.

It's important to research the cost and benefits of each networking method and to choose the one that best fits your needs and budget. The cost of networking should be considered an investment in your business's future and should be balanced against the potential benefits of connecting with investors.


Interacting with potential investors in a public forum can have unexpected impacts, both positive and negative. On the positive side, it can increase visibility and exposure, generate interest and excitement, and provide a platform to showcase the entrepreneur's pitch and business idea. On the negative side, it can lead to increased competition and competition from other businesses seeking funding, and potentially expose confidential information or compromise the negotiation process. It's important to weigh the potential benefits and risks and choose the right forum for interacting with potential investors.


Networking with investors provides numerous benefits to entrepreneurs, including increased visibility and exposure, access to a larger pool of potential investors, the opportunity to build relationships and establish trust, and the ability to gain valuable insights and feedback. Networking can also help entrepreneurs better understand the investment landscape, identify potential investment opportunities, and establish their credibility and reputation in the industry. By leveraging their personal and professional networks, entrepreneurs can increase their chances of securing funding and growing their business.

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